Most founders do not have a motivation problem. They have a structure, alignment, and measurement problem.
The gap between your effort and your outcomes is the Incoherence Tax — the compounding hidden cost of misalignment across identity, goals, actions, and systems. This diagnostic maps exactly where you are paying it and places you in a 90-day bracket-based cohort targeting your highest-cost pillars first.
40 questionsacross 8 pillars of your founding reality
Tax bracket resultyour Incoherence Tax % — not just a score
Per-pillar tax ratesranked highest to lowest with priority focus
Cohort placement90-day targeted execution based on your bracket
Strategic notescapture evidence and context per question
Score each statement based on how your company actually operates right now. Not aspirationally. Not historically. Now.